Posts Tagged ‘social media’

We’re changing things up here at Wizbee: Meet WizbeeMarketing.com

October 28, 2011

Check out our new site: http://www.WizbeeMarketing.com

We’re changing things up here at Wizbee. Have you checked out our new site: WizbeeMarketing.com? Wizbee, along with it’s partners and management team, has been helping small businesses grow over the past 15 years. Using a proprietary software, the company has been able to show progress in generating more traffic through better positioning of web sites in Google, Yahoo, and Bing. We can help you get better placement in the search engines, more traffic, and more business!

Our services include:

Now, what does this all mean? Our clients still receive the same great Wizbee service and support that they know and love. Our goal with our new services is to teach you about what makes a campaign successful and how to build an effective web site that will convert your traffic to business!

Check out our brand new WizbeeMarketing.com tab on our Facebook Page! http://www.facebook.com/Wizbee

Our Twitter account got a facelift, too: follow us at our new username, @WizbeeMarketing!

We’re excited to bring these services to our Colorado Springs community and look forward to providing you with a free consultation! Call us today to get started!

 

Social Media 101: Website basics for the New Year

December 23, 2009

Because all of your social media activity starts – and ends – with your website, that’s the place we’ll start in Part II of our Social Media 101 series. Your website is the foundation of your social media program.

Assuming that you have a website (and, if you don’t you need to get one, fast!) there are several questions you should ask yourself right now:

  1. What is your website’s primary function? Some websites – ecommerce sites – are set up to make sales through automation. Others exist to offer more information and drive sales via phone, email or walk-ins to the brick and mortar site. In order to measure how effectively your website is performing, you need to establish goals to measure against. For example, perhaps you want your ecommerce site to generate 10 sales per week. Or, your informational site to attract five phone calls or email inquiries per week or maybe to have 20 coupons downloaded. The numbers are up to you, but you need to set those goals.
  2. How is your website performing? Now that you’ve set some measurable goals, how is your website standing up against them? If you’re not making enough ecommerce sales, is it your product or is it your marketing? If the phone isn’t ringing, is it what you’ve got to sell or the way you’re selling it? On an ecommerce site, you might change up your product mix – or even your pricing – and see if the outcome changes. Otherwise, it’s time to make sure it’s not your site.
  3. Is your site user friendly? According to Dana Meek, a website designer with Wizbee.com business Mighty Creative, to design a user-friendly site, you need to think like your target customer. “Think about what they want to find most as well as what you want them to find. Figure that into your navigation bar so they see it right away.” One way to see what customers want most is to use analytics. If you manage your own site, you should be able to see what pages received the most views. If your site is managed elsewhere, ask your Webmaster for a monthly report or, sign up for free Google Analytics and you can get your own site reports. Dina Meek, a social media consultant with Mighty Creative says “ watch your reports for a few months to determine trends. Then, make any necessary changes to your navigation to capitalize on those trends and improve your overall results.”
  4. Is your website visible? Search engines are always evolving and it’s important to keep up with what they look for in order to connect potential customers to your website. Some of the ways to make your site more visible to search engines include the use of keywords, title tags and links. If you manage your own website, you can handle these upgrades on your own; otherwise, you should schedule a meeting with your Webmaster to be sure that the keywords and tags that you used to build or last update your site are still relevant. In our next Social Media 101 article, we’ll talk about Search Engine Optimization, so stay tuned!

Social Media 101: Why it makes so much sense

November 23, 2009

No doubt you’ve heard the terms “social media” or “social networking” by now. You may even have a profile on Facebook, and think you might have a grasp of what Twitter is. But as a business, are you using any of these tools? If your answer is no, you may be making a big mistake.

Social Media is the newest marketing “estate” built on the cornerstones of Facebook, LinkedIn, Twitter and YouTube (MySpace, while very hot with the under 35 set for a time, has been surpassed by Facebook and will, in the coming months, be converted to an all-entertainment interface). It’s a big new world and not one that can be discussed in a single article. So the Wizbee Word will, over the course of a series of posts, break this subject – so important to the way you will market as the future unfolds – down into digestible parts.

First and foremost, particularly for small businesses, it’s FREE (or at the very least, far more affordable than most traditional media). Consider this, as reported by Socialnomics, a blog following Social Media trends: Gary Vaynerchuk grew his families winery business from $4 million to $50 million using social media. Using more traditional media Vaynerchuk found that $15,000 in direct mail gained him 200 new customers and $7,500 in billboards brought in 300 new customers. But spending nothing on Twitter attracted an astounding 1,800 new customers.

Nothing is more viral than Social Media. The term “viral” refers to the ability to pass something along over and over. So if you post something on Twitter, Facebook or YouTube, everyone who sees and likes it can pass it along to all of the people in their network with the click of a button. Another example from the Socialnomics report: Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one-day sales record using Social Media. In fact 68% of their sales came from people “calling in from Twitter.” And 85% of their new customers were from Twitter. Those new customers most likely came from existing customers, already following Naked Pizza on Twitter, who shared the sales message with all of their networks.

Anyone can do it. If you want to produce a television commercial, radio spot or print ad, you’ll need an army of specialists to get the job done. But with Social Media, just a little training and spare time allows you to handle the job yourself. Most account set-up is easy, there’s a wealth of information on the web on how to achieve the greatest results and, as long as you have decent typing skills, you can keep your Social Media sites up to date. What Social Media does cost is time. Either you need to take the time to figure it out and manage it, or hire an expert to do it for you. Some will even train you and your employees so that one upfront expenditure can be amortized over months of actual use.

The bottom line is, as you finalize your marketing plans for the coming year, don’t overlook a new media direction having an incredible impact on businesses that know how to work it. Social Media is here – to stay. Need a Social Media consultant? Wizbee.com can make recommendations from among member businesses.